Posted: April 04, 2000 at 13:56:46: by Michael Martinez
: Rob Roy's recent post is right on the money...I too am not
: concerned about the movies for the reasons he mentions. But
: what will be painful to me, and I hope to many others, will be
: seeing Middle Earth become a pop culture/ junk culture
: playground. In other words, how will you all react to the
: hundreds of products, promotions, and just plain junk that will
: be heaved up by these movies if they are anything but flops? [snip] I've pointed out time and time again that the merchandising has been in place for decades. You can already buy Tolkien posters, action figures, games, and more. The movies can only broaden and enlarge the merchandising market. They won't create it. It already exists.
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