Posted: April 04, 2000 at 18:10:51: by Tauron
: What we have not seen is Colonel Harlan Sanders giving advice to the Taco Bell Chihuahua on whether to toss the One Chulapa into the fiery Volcano while the Pizza Hut boy does battle with a horde of Orcs. That kind of media hype is yet to be seen. But Tolkien merchandising has been out there and you really don't have to have been involved in fandom to have seen it. There have been calendars, videos, games, figurines, comics, songs, movies...you name it. It's been done. It just hasn't attracted Pepsico's attention yet.I guess we really don't disagree. My question for everyone is: when Pizza Hut/Pepsico, and all the others notice Tolkien, and when everyone (I mean EVERYONE, tens of millions of people , not just the 20% or so of the public that reads books of any kind) is desperate to see the movies and buy the junk; will anyone else feel weird? I mean isn't it like having a secret getaway cottage in the woods, and next time you go there it is a mega-resort with it's own highway offramp? (I must admit, whenever I bring this subject up, I don't find anyone who thinks like me, I either get silence or just seem to confuse people!)
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